David Cikanek discusses expanding into eCommerce marketplaces, internationalization, and how to connect local stores to global ecosystems.
David Cikanek discusses expanding into eCommerce marketplaces, internationalization, and how to connect local stores to global ecosystems.
Adrien Nussenbaum of Mirakl explains the marketplace model, discussing what works for brands launching their own marketplaces and how to manage seller ecosystems.
An interview with Kroger's Cara Pratt regarding their programmatic advertising marketplace and how brands benefit from this data-driven retail media integration.