Break Out of Spreadsheet Speed: Agility Strategies to Win the Algorithm
Future Commerce
· with Louis Camassa
· January 9, 2026
· 36 min
Summary
To win in the future of commerce, businesses must move beyond outdated "spreadsheet speed" operations and embrace agility. This episode with Louis Camassa of Rithum reveals that competitive advantage now hinges on superior data quality, minimal inventory latency, and strategic algorithmic visibility, rather than simply expanding sales channels. Brands need to actively prepare for agentic shopping and overcome infrastructure bottlenecks to truly leverage AI and succeed in an algorithm-driven marketplace.
Key takeaways
Prioritize data quality and real-time inventory management over channel expansion to improve algorithmic visibility and product discoverability.
Invest in infrastructure improvements to support AI adoption and avoid bottlenecks that hinder agile operations.
Prepare for the shift to agentic shopping by optimizing product information and customer journeys for AI-powered assistants.
Focus on operational agility and data-driven decision-making to move from reactive to proactive strategies in a rapidly evolving market.
Themes
algorithmic commercedata-driven strategyfuture of retailoperational agility
The future of commerce hinges on agility, but most brands remain stuck at spreadsheet speed. Louis Camassa, Director of Product Management at Rithum, breaks down findings from the 2026 Commerce Readiness Index and reveals why data quality, inventory latency, and algorithmic visibility matter more than channel expansion. From agentic shopping's concierge promise to the infrastructure bottlenecks threatening AI's potential, this conversation explores what it actually takes to compete when algorithms—not just consumers—decide what gets discovered.
Frequently asked about this episode
What does this episode say about algorithmic commerce?
Prioritize data quality and real-time inventory management over channel expansion to improve algorithmic visibility and product discoverability.
What does this episode say about data-driven strategy?
Invest in infrastructure improvements to support AI adoption and avoid bottlenecks that hinder agile operations.
What does this episode say about future of retail?
Prepare for the shift to agentic shopping by optimizing product information and customer journeys for AI-powered assistants.
What does this episode say about operational agility?
Focus on operational agility and data-driven decision-making to move from reactive to proactive strategies in a rapidly evolving market.
