Marketing Spend Optimization

Answer

Features Brendan Hughes (CEO of Optily) discussing how to optimize and divide ad spend across funnels for eCommerce success.

Source: Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily on The eCom Ops Podcast.

Top episodes

1. 1. Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily

   The eCom Ops Podcast

   Features Brendan Hughes (CEO of Optily) discussing how to optimize and divide ad spend across funnels for eCommerce success.

2. 2. Bonus: The Smarter Ad Spend Playbook: Unlocking Success with Northbeam and Culture Group

   DTC Podcast

   A playbook-style episode focusing on smarter budget allocation and technical optimization strategies like Northbeam attribution.

3. 3. [Greatest Hits] How to Optimise Advertising Budget Creatively for eCom with Yahav Hartman of Madgicx

   The eCom Ops Podcast

   Discusses creative ways to optimize advertising budgets and the importance of analyzing creative performance to improve spend efficiency.

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