Marketing Roi Analysis

Answer

Explores why ROAS is a limited metric and highlights the importance of a broader Marketing ROI analysis and attribution modeling for true profitability.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Explores why ROAS is a limited metric and highlights the importance of a broader Marketing ROI analysis and attribution modeling for true profitability.

2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Focuses on 'Marginal ROAS' as a method for analyzing marketing efficiency and understanding how to spend the next dollar for maximum impact.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Discusses measuring retail media incrementality, a sophisticated form of ROI analysis that determines which sales were truly driven by marketing efforts.

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