Marketing Roi Analysis

Answer

Dave Levett explores why traditional ROAS is insufficient and how to implement a more robust marketing ROI analysis through attribution modeling.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett explores why traditional ROAS is insufficient and how to implement a more robust marketing ROI analysis through attribution modeling.

2. 2. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Andrew Lipsman and Meghan Corroon discuss measuring the incrementality of retail media, a technical form of marketing ROI analysis.

3. 3. Marketing Efficiency Ratio is a Better Metric than ROAS | Nigel Thomas | Alpha Inbound | Bonus Ep

   Honest Ecommerce

   A deep dive into Marketing Efficiency Ratio (MER) as a more comprehensive metric than ROAS for analyzing marketing success and growth expectations.

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