Marketing Roi Analysis

Top 3 podcast episodes answering this question on AskThePods · understanding marketing roi.

Answer

Focuses on measuring retail media incrementality and marketing mix modeling to determine the effectiveness of ad spend and true ROI.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

  1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

    Ecommerce Braintrust

    Focuses on measuring retail media incrementality and marketing mix modeling to determine the effectiveness of ad spend and true ROI.

  2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

    eCommerce Australia

    A critical look at why ROAS is a misleading metric for eCommerce and how to properly measure broader marketing ROI and attribution.

  3. 3. Methodology For Growing Revenues by Using Numbers - Mike Begg - Amazon Legends - Episode #271

    Amazon Legends Podcast

    Explores a methodology for scaling revenue by utilizing numbers to track ROI across various marketing channels and sales initiatives.

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