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Marketing Efficiency Ratio is a Better Metric than ROAS | Nigel Thomas | Alpha Inbound | Bonus Ep

Honest Ecommerce · November 24, 2022 · 29 min

Summary

On this bonus episode, we talk with Nigel Thomas from Alpha Inbound. We talked about the 2 things you need before setting expectations for growth, the importance of volume and how to produce it, what marketing isn’t and so much more!

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