Olivia Kory of Haus joins the show to discuss why incrementality is the foundation of DTC strategy, covering tools, conversions, and the role of the marketing funnel.
Olivia Kory of Haus joins the show to discuss why incrementality is the foundation of DTC strategy, covering tools, conversions, and the role of the marketing funnel.
An exploration of incrementality testing, focusing on whether marketers are measuring ads correctly and how to avoid common operational pitfalls.
Brenden Delarua discusses how to prove the actual impact of ad spend through incrementality testing and the broader framework of Marketing Mix Modeling.