Olivia Kory of Haus joins the show to explain why incrementality is the core strategy for DTC marketing and how to set up testing with Meta and Google.
Olivia Kory of Haus joins the show to explain why incrementality is the core strategy for DTC marketing and how to set up testing with Meta and Google.
An exploration of the 'truth' behind incrementality, focusing on whether marketers are measuring their ads correctly and how to effectively operationalize testing.
Brenden Delarua of Stella explains how to move beyond last-click attribution to prove the actual impact of your marketing spend through incrementality.