Sarah Carusona explains how to build mathematical models and use cohort analysis to drive predictable growth and data-driven marketing decisions.
Sarah Carusona explains how to build mathematical models and use cohort analysis to drive predictable growth and data-driven marketing decisions.
Justin Rashidi argues that marketing failure is often a data failure, exploring attribution modeling and the necessity of high-quality data.
Robert Row shares how to master data for Amazon success, focusing on customer segmentation and data-driven advertising optimization.