Marketing Data Analysis

Answer

Sarah Carusona discusses building mathematical models and using cohort analysis to drive DTC growth goals through data-driven decisions.

Source: Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion on DTC Podcast.

Top episodes

1. 1. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Sarah Carusona discusses building mathematical models and using cohort analysis to drive DTC growth goals through data-driven decisions.

2. 2. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explores why marketing problems are often data problems, focusing on attribution models and data governance.

3. 3. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the 'Measurement Crisis' facing brands, covering privacy laws, tracking challenges, and unified data platforms.

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