Sarah Carusona from Alpha Lion explains how to build mathematical models to reach growth goals using data analysis rather than intuition.
Sarah Carusona from Alpha Lion explains how to build mathematical models to reach growth goals using data analysis rather than intuition.
Justin Rashidi explores why 'broken' marketing is often a data management problem and how to use attribution models and dashboards correctly.
Jake Cook, CEO of Tadpull, discusses applying data science to eCommerce growth through RFM analysis and predictive modeling.