This episode dives deep into Amazon's evolving A9 algorithm, analyzing key changes from 2022 to 2023. It reveals how technologies like BERT and Bayesian updates influence product ranking and debunks the "honeymoon period" myth for new listings. Ecommerce operators will learn actionable insights to adapt their Amazon SEO and launch strategies for improved visibility and sales velocity.
Key takeaways
Understand that Amazon's A9 algorithm is constantly evolving, with significant shifts occurring between 2022 and 2023, necessitating continuous adaptation of seller strategies.
Debunk the "honeymoon period" myth; new products no longer receive an innate promotional boost, requiring immediate and sustained optimization efforts from launch.
Leverage an understanding of BERT and Bayesian updates to optimize product listings and launch strategies, focusing on relevant keywords and data-driven adjustments to improve ranking.
Recognize the importance of sales velocity and external traffic in influencing Amazon rankings, even for new products, and strategize accordingly to drive early sales.
Stay informed on Amazon patents and scientific papers related to their algorithms to anticipate future changes and maintain a competitive edge.
Bayesain Updates - Changing the Game of Ranking In this episode of Seller Sessions, Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A9 algorithm, tracking its history and impact. Article Origins and Team Effort -Danny and Oana teamed up for several papers, each expanding in scope. Their latest collaboration incorporates insights from two patents and 15-16 additional scientific papers. -The goal: Analyze the algorithm changes between 2022 and 2023, highlighting key differences and their implications for sellers. Key Themes Covered -BERT, Cosmo, and External Traffic: Deep dive into these technologies and how they impact ranking, visibility, and traffic management. -Sales Velocity and Cold Start Mechanisms: The duo explores how Amazon's cold start problem has evolved, driven by Bayesian updates and machine learning. -Honeymoon Period Myth: A thorough debunking of the concept, explaining why it no longer holds true after algorithm changes in 2022. <div class="ql-bloc
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Understand that Amazon's A9 algorithm is constantly evolving, with significant shifts occurring between 2022 and 2023, necessitating continuous adaptation of seller strategies.
What does this episode say about organic & seo?
Debunk the "honeymoon period" myth; new products no longer receive an innate promotional boost, requiring immediate and sustained optimization efforts from launch.
What does this episode say about ai & automation?
Leverage an understanding of BERT and Bayesian updates to optimize product listings and launch strategies, focusing on relevant keywords and data-driven adjustments to improve ranking.
What does this episode say about amazon & marketplaces?
Recognize the importance of sales velocity and external traffic in influencing Amazon rankings, even for new products, and strategize accordingly to drive early sales.
What does this episode say about amazon & marketplaces?
Stay informed on Amazon patents and scientific papers related to their algorithms to anticipate future changes and maintain a competitive edge.
