Marketing Channel Evaluation

Answer

Explores the evolving landscape of marketing measurement and how to evaluate spend effectiveness in the modern era.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolving landscape of marketing measurement and how to evaluate spend effectiveness in the modern era.

2. 2. Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

   DTC Podcast

   Focuses on maximizing Net Present Value and using data-driven metrics to evaluate the long-term effectiveness of marketing channels.

3. 3. Ep 380: Streamlining Success – Outway's Taylor Fraser on Simplifying to Scale Ecommerce

   DTC Podcast

   DTC brand leader shares insights on simplifying operations and evaluating marketing channel effectiveness to scale successfully.

← Search again on AskThePods