Taylor Fraser discusses streamlining ecommerce success by simplifying operations and evaluating the effectiveness of various marketing channels through testing.
Taylor Fraser discusses streamlining ecommerce success by simplifying operations and evaluating the effectiveness of various marketing channels through testing.
Jordan Gordon joins the pod to break down concepts of Net Present Value (NPV) and critical metrics used for evaluating marketing channel performance.
An analysis of client report cards focusing on holding marketing channels accountable, diagnosing spend inefficiencies, and reallocating resources to top performers.