Marketing Channel Evaluation

Top 3 podcast episodes answering this question on AskThePods · evaluating and selecting marketing channels.

Answer

Explores the evolving landscape of marketing measurement, focusing on new methods to evaluate spend and navigate transitions in advertising metrics.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

    Behind the Numbers: an EMARKETER Podcast

    Explores the evolving landscape of marketing measurement, focusing on new methods to evaluate spend and navigate transitions in advertising metrics.

  2. 2. Your Black Friday Sale Doesn’t Need to Last All November

    Ecommerce Playbook

    Covers business turnaround strategies, including the use of Marketing Mix Modeling (MMM) to evaluate the impact of various advertising channels.

  3. 3. Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

    DTC Podcast

    Focuses on maximizing NPV from email lists while discussing the broader metrics used to evaluate the effectiveness of different marketing channels.

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