A step-by-step exploration of channel diversification for DTC brands, focusing on how to expand without overextending.
A step-by-step exploration of channel diversification for DTC brands, focusing on how to expand without overextending.
Jake Madoff discusses the importance of diversifying paid marketing channels away from Amazon to build direct customer relationships.
Richard Gaffin and Taylor Holiday discuss why businesses need to distribute demand across channels including Amazon and retail to avoid scaling plateaus.