Jake Madoff discusses the importance of diversifying off Amazon into paid social, search, and SEO to build direct customer relationships and reduce platform risk.
Jake Madoff discusses the importance of diversifying off Amazon into paid social, search, and SEO to build direct customer relationships and reduce platform risk.
Richard Gaffin and Taylor Holiday explore why brands see diminishing returns and how proper channel diversification and media allocation can fix acquisition costs.
John Roman of BattlBox shares insights on surviving partnerships and the necessity of diversifying marketing channels to avoid reliance on a single advertising platform.