Marketing Channel Diversification

Top 3 podcast episodes answering this question on AskThePods · diversifying marketing channels.

Answer

Focuses on the importance of diversifying away from Amazon paid marketing to build direct customer relationships and mitigate platform risk.

Source: Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306 on Amazon Legends Podcast.

Top episodes

  1. 1. Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

    Amazon Legends Podcast

    Focuses on the importance of diversifying away from Amazon paid marketing to build direct customer relationships and mitigate platform risk.

  2. 2. [STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

    Future Commerce

    A step-by-step guide for DTC brands on how to explore and implement channel diversification while maintaining operational stability.

  3. 3. Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’

    The Glossy Podcast

    Raissa Gerona of Revolve discusses shifting priorities, including spreading marketing efforts across platforms to reduce single-channel reliance.

← Search again on AskThePods