Olivia Kory from Haus joins the show to discuss incrementality, data funnels, and the complexities of marketing reporting and analysis in DTC.
Olivia Kory from Haus joins the show to discuss incrementality, data funnels, and the complexities of marketing reporting and analysis in DTC.
A performance breakdown of holiday marketing campaigns on Google and Amazon Ads, analyzing what succeeded and what failed for e-commerce brands.
Greg Poirier discusses digital marketing strategies and the importance of a 'marketing health check' to analyze and improve campaign outcomes.