This episode provides an advanced, yet accessible, strategy for e-commerce businesses to accurately track marketing campaign performance using free tools. It focuses on solving discrepancies in cross-platform data, understanding influencer marketing ROI, and optimizing Facebook Ad performance to ensure marketing budgets are spent effectively and lead to increased sales and profit.
Want a better way to track your marketing campaigns? There’s a strategy for that. Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you. The data is out there, we just need to know how to track it properly and in today’s episode, we're going to learn exactly how to do it. Here’s what you’ll learn: How to Better Track the Success of Your Influencer Marketing Why Your Metrics Never Match Up Across Platforms How to Better Understand if Your Facebook Ads are Performing Links Mentioned Updating UTM Parameters for Facebook Ads https://www.facebook.com/business/help/1016122818401732 Creating Google UTM Links https://ga-dev-tools.appspot.com/campaign-url-builder/ Read the Full Transcript eCommerceBadassery.com/50 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce ent