Journalist Benjamin Gottlieb shares how to turn simple products into story-driven seven-figure brands using consumer psychology and low-cost marketing.
Journalist Benjamin Gottlieb shares how to turn simple products into story-driven seven-figure brands using consumer psychology and low-cost marketing.
Celebrity trainer Kirsty Godso explains how she used authentic marketing and brand building to launch businesses and gain A-list clients without paid ads.
A deep dive into brand awareness, exploring the differences between recognition and affinity, and how to plan a successful product launch and identity.