Focuses on pre-launch testing strategies for Amazon products, specifically using tools to split-test images and variations before committing capital.
Focuses on pre-launch testing strategies for Amazon products, specifically using tools to split-test images and variations before committing capital.
Discusses how to scale on Amazon with limited cash by treating product sourcing as a series of market validation tests (MVP approach).
A high-level look at building a testing roadmap and an organizational culture of experimentation to drive business profit.