Joe Moriarty and Wes Haddon discuss building Modern Mammals by identifying and filling a specific market gap in the hair care industry.
Joe Moriarty and Wes Haddon discuss building Modern Mammals by identifying and filling a specific market gap in the hair care industry.
Discusses finding huge opportunities in 'irrational' shopper behavior and identifying niche market gaps with unmet needs.
Features Paul's journey of building an Amazon business by identifying underserved product categories and market gaps using data-driven strategies.