Product Research in 2023 and Beyond for Amazon Sellers
Seller Sessions · with Sharon Even · August 12, 2023 · 27 min
Summary
Sharon Even, a seasoned Amazon seller, challenges the traditional product-hunting approach by advocating for a brand-first mindset in product research. This episode guides Amazon sellers to build sustainable businesses by focusing on customer pain points and unmet needs, rather than just chasing trending products. It provides practical strategies and real-world examples for identifying viable niches and differentiating offerings to cultivate a loyal customer base amidst evolving market dynamics.
Key takeaways
Shift from a product-centric to a brand-centric approach by asking "How can I build a brand?" instead of "What single product can I sell?"
Prioritize understanding customer pain points and unmet needs as the foundation for product development and research, moving beyond relying solely on trending product lists.
Identify viable product niches and differentiate your offerings by focusing on value and a consistent brand experience.
Anticipate future market trends and adapt product research methodologies to stay relevant in a constantly changing digital landscape.
Develop a "brand moat" by creating defensible advantages for your brand on Amazon, such as through unique selling propositions and strong customer relationships.
Exploring the Future of Product Research: A 2023 Perspective for Amazon Sellers with Sharon Even. In this episode, host Sharon Even, a seasoned Amazon seller and innovative product developer, provides her approach and strategies governing product research in 2023 and beyond. Sharon delves into her main approach, focusing on the guiding question: "How can I build a brand?" rather than merely seeking opportunities in a single product. By pivoting towards brand creation, she explores the broad spectrum of possibilities in today's dynamic marketplace. Sharon shares her strategies to uncover starting points for product research, each illustrated with practical examples. Though casual in tone, this chit-chat-style episode is rich with hidden golden nuggets and tangible examples, offering valuable insights for both aspiring and established Amazon sellers.
What does this episode say about amazon & marketplaces?
Shift from a product-centric to a brand-centric approach by asking "How can I build a brand?" instead of "What single product can I sell?"
What does this episode say about brand & content?
Prioritize understanding customer pain points and unmet needs as the foundation for product development and research, moving beyond relying solely on trending product lists.
What does this episode say about product & merchandising?
Identify viable product niches and differentiate your offerings by focusing on value and a consistent brand experience.
What does this episode say about founder & leadership?
Anticipate future market trends and adapt product research methodologies to stay relevant in a constantly changing digital landscape.
What does this episode say about amazon & marketplaces?
Develop a "brand moat" by creating defensible advantages for your brand on Amazon, such as through unique selling propositions and strong customer relationships.
