Male Consumer Behavior

Answer

Nik Sharma reviews DTC landing pages and explores the specific psychology behind how men shop and make purchasing decisions online.

Source: S13 E4: What Your Landing Page Is Doing Wrong on Limited Supply.

Top episodes

1. 1. S13 E4: What Your Landing Page Is Doing Wrong

   Limited Supply

   Nik Sharma reviews DTC landing pages and explores the specific psychology behind how men shop and make purchasing decisions online.

2. 2. Vitaman.com Seeks Real Men for Hair, Skin Care

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   Antonio Centeno, founder of Real Men Real Style, discusses his DTC brand Vitaman and the specific behaviors and needs of male consumers in the grooming market.

3. 3. Real Men Wear Makeup, Says DTC Co-founder

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   The co-founder of Stryx discusses the evolving male grooming market and how they are changing consumer behavior regarding men's makeup.

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