#143 How Hawthorne sells men’s personal care to a “clueless” consumer

Retail Gets Real · November 4, 2019 · 29 min

Summary

Men's grooming brand Hawthorne is spicing up the men's personal care market, using technology to provide a personalized experience and catering to men who don’t know much about grooming products. CEO and co-founder Brian Jeong shares the origins of Hawthorne, as well as why accessibility in the personal care space involves more than just lowering the price point. Learn more at retailgetsreal.com.

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