Teen entrepreneur Jungmin Kang discusses how different tiers of influencers, from micro to macro, shaped the growth of her slime business, Snoopslimes.
Teen entrepreneur Jungmin Kang discusses how different tiers of influencers, from micro to macro, shaped the growth of her slime business, Snoopslimes.
Michael Brandt, CEO of HVMN, explains how forming partnerships with macro-influencers and pro athletes helped scale his brand to seven figures.
Jack Rubin of Purdy & Figg discusses the strategic use of influencer marketing, contrasting macro-influencer objectives with the growth driven by micro-influencer campaigns.