Macro-Influencers

Answer

Jungmin Kang discusses how different influencer tiers, from micro to macro, shaped the growth of her slime brand and retail presence.

Source: 327. It’s slime time: Unboxing a whole new toy experience with Jungmin Kang of Snoopslimes on Retail Gets Real.

Top episodes

1. 1. 327. It’s slime time: Unboxing a whole new toy experience with Jungmin Kang of Snoopslimes

   Retail Gets Real

   Jungmin Kang discusses how different influencer tiers, from micro to macro, shaped the growth of her slime brand and retail presence.

2. 2. 18 Million Followers Gave Her a Platform. A Failed Merch Line Built Her Business

   Shopify Masters

   Creator Lexi Hensler shares insights on using massive social reach versus targeted influencer marketing to launch and scale products.

3. 3. Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship

   Ecommerce Playbook

   Kynship co-founder Taylor Lagace explains the strategic placement of macro-influencers within a broader agency framework and brand growth strategy.

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