Melissa Morris of Métier explains how to identify market gaps and use brand storytelling to position a new luxury leather goods brand.
Melissa Morris of Métier explains how to identify market gaps and use brand storytelling to position a new luxury leather goods brand.
Dr. Julie Chung shares strategies on reimagining a product category to achieve luxury status through design and placement.
Luxury expert Achim Berg analyzes current branding strategies and the competitive landscape for luxury markets under global pressure.