Luxury Market Positioning

Answer

Sophie Kahn discusses Aurate's strategy for positioning DTC jewelry against legacy Fifth Avenue luxury brands.

Source: Aurate's Sophie Kahn on making DTC jewelry that measures up to Fifth Avenue's luxury options on The Glossy Podcast.

Top episodes

1. 1. Aurate's Sophie Kahn on making DTC jewelry that measures up to Fifth Avenue's luxury options

   The Glossy Podcast

   Sophie Kahn discusses Aurate's strategy for positioning DTC jewelry against legacy Fifth Avenue luxury brands.

2. 2. Wholesale overhauls, AI strategies and more hot topics from Shoptalk Luxe in Abu Dhabi

   The Glossy Podcast

   Reporting from Shoptalk Luxe, this episode explores how luxury brands are evolving their market positioning and competitive strategies.

3. 3. Money Making Advice You Needed to Know Yesterday | Ep 640

   The Game with Alex Hormozi

   Alex Hormozi breaks down market positions, specifically detailing how luxury functions as a 'Veblen good' at the top of the market.

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