Luxury Fashion Brand Strategy

Answer

McKinsey expert Achim Berg discusses global luxury market dynamics and high-level branding strategy for fashion houses.

Source: As Middle East conflict continues, luxury faces mounting pressure on The Glossy Podcast.

Top episodes

1. 1. As Middle East conflict continues, luxury faces mounting pressure

   The Glossy Podcast

   McKinsey expert Achim Berg discusses global luxury market dynamics and high-level branding strategy for fashion houses.

2. 2. Week in Review: Louis Vuitton's watch strategy, no more mushroom leather, Gabriela Hearst exits Chloé

   The Glossy Podcast

   Analysis of Louis Vuitton's watch strategy and luxury houses' methods for adapting to market pressures and consumer demand.

3. 3. Week in Review: Luxury's vertical integration, slowing U.S. spending and the rise of the celebrity co-designed capsule

   The Glossy Podcast

   Explores luxury brand vertical integration and the strategic shift toward celebrity co-designed capsules.

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