Luxury Brand Management

Answer

Dan Manioci of MCM discusses his 'master class' in luxury marketing and the nuances of managing a major heritage brand in a modern ecosystem.

Source: MCM’s Dan Manioci: 'You have to be quick and respond to the customer in real time’ on The Glossy Podcast.

Top episodes

1. 1. MCM’s Dan Manioci: 'You have to be quick and respond to the customer in real time’

   The Glossy Podcast

   Dan Manioci of MCM discusses his 'master class' in luxury marketing and the nuances of managing a major heritage brand in a modern ecosystem.

2. 2. #105 Investing in creativity: Perfumer Jo Malone’s fighting second chance

   Retail Gets Real

   Famous perfumer Jo Malone discusses building her Jo Loves brand and the creative strategies required to maintain prestige in the scent industry.

3. 3. Senreve's Coral Chung: 'Modernization is so hard for luxury brands'

   The Glossy Podcast

   Coral Chung of Senreve explores the difficulties of modernizing luxury brand management using data and smart manufacturing.

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