Location-Based Advertising

Answer

Explores how Dollar General scales retail media for the 'last mile,' focusing on local shopper insights and measurement.

Source: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores how Dollar General scales retail media for the 'last mile,' focusing on local shopper insights and measurement.

2. 2. Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Discusses offsite advertising strategies, audience targeting, and the use of data partnerships to reach customers beyond sponsored products.

3. 3. Why Your Meta Campaigns Are Stuck Targeting the Same People

   Marketing Operators

   Dives into the mechanics of reaching new audiences on Meta through signal engineering and creative diversity.

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