Molly Hjelm shares Ace Hardware's playbook for retail media, focusing on local ownership, community relevance, and leveraging first-party data from millions of shoppers.
Molly Hjelm shares Ace Hardware's playbook for retail media, focusing on local ownership, community relevance, and leveraging first-party data from millions of shoppers.
Explores Dollar General's unique retail media network and its approach to reaching consumers in the 'last mile,' focusing on shopper marketing and measurement.
Discusses how seasonal moments and retail media networks help brands identify growth opportunities and connect with consumers at specific points of purchase.