Explores why Shopify merchants should adopt live video, highlighting high conversion rates and the power of authentic, low-production content.
Explores why Shopify merchants should adopt live video, highlighting high conversion rates and the power of authentic, low-production content.
A 2024 retrospective on the evolution of commerce, focusing on how parasocial relationships and interactive video are reshaping the shopper experience.
Covers the evolution of live shopping and how it can be used to convert VIP customers and integrate online/offline experiences.