Jay Igwe and Claudio Thioba discuss why Shopify store owners should adopt live video shopping, highlighting high conversion rates and increased AOV using authentic, low-production setups.
Jay Igwe and Claudio Thioba discuss why Shopify store owners should adopt live video shopping, highlighting high conversion rates and increased AOV using authentic, low-production setups.
A 2024 retrospective comparing archive episodes to current trends in parasocial retail and livestream shopping experiences.
Tyler Murray discusses the evolution of live shopping and its power to convert VIP customers on Shopify platforms.