A very recent episode discussing how live video on Shopify stores increases conversions and AOV using authentic, low-production setups.
A very recent episode discussing how live video on Shopify stores increases conversions and AOV using authentic, low-production setups.
A 2024 'Rewind' episode that analyzes the evolution of live shopping experiences and the impact of parasocial relationships on retail.
Focuses on the evolution of live shopping and its ability to convert VIP customers on Shopify, featuring insights from the CTO of GhostRetail.