Linear Tv Advertising

Answer

Philip Inghelbrecht of Tatari explains how Shopify and DTC brands can leverage linear and streaming TV advertising through data-driven buying and measurement.

Source: Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV on eCommerce Fastlane.

Top episodes

1. 1. Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV

   eCommerce Fastlane

   Philip Inghelbrecht of Tatari explains how Shopify and DTC brands can leverage linear and streaming TV advertising through data-driven buying and measurement.

2. 2. Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin

   DTC Podcast

   BYLT Basics and Tatari discuss using TV ads for profitability and incremental growth, moving beyond simple brand awareness to performance-based outcomes.

3. 3. Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

   DTC Podcast

   Roku's Head of Innovation discusses the democratization of TV advertising through self-serve tools and the shifting landscape of CTV and Linear-adjacent marketing.

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