Linear Tv Advertising

Answer

Discusses the democratization of TV advertising via Roku's self-serve platform and the shifting landscape of Connected TV (CTV).

Source: Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here on DTC Podcast.

Top episodes

1. 1. Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

   DTC Podcast

   Discusses the democratization of TV advertising via Roku's self-serve platform and the shifting landscape of Connected TV (CTV).

2. 2. Why Walgreens is Embracing the Shoppable TV Era

   Retail Remix

   Explores how Walgreens is using shoppable TV ads to bridge the gap between streaming content and retail conversion.

3. 3. S15 E3: How to Actually Think about Branding

   Limited Supply

   A discussion on branding and business strategy, featuring a segment on lowering the barrier to entry for TV advertising.

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