Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV
eCommerce Fastlane · with Philip Inghelbrecht · September 26, 2021 · 38 min
Summary
This episode reveals how Shopify brands can leverage linear and streaming TV advertising, previously the domain of large enterprises. Learn how Tatari is democratizing TV ad buying and measurement, enabling DTC brands to scale their audience reach and retarget website visitors on TV, making TV advertising as accessible and performance-driven as digital channels.
Key takeaways
TV advertising is now accessible for Shopify and DTC brands of all sizes, not just large corporations.
Utilize platforms like Tatari to integrate TV advertising into your marketing mix for scalable audience acquisition.
Leverage data and analytics to measure TV ad performance, treating it with the same rigor as digital campaigns.
Explore retargeting website visitors via TV ads to create a cohesive omnichannel marketing strategy.
In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.WHAT YOU WILL LEARN TODAYThe difference between linear and streaming TV.TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.How TV can be part of your marketing mix to continue finding your audiences at scale.How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.LINKS AND RESOURCES MENTIONEDTatariTatari Insights BlogTatari Shopify AppMarketer's Guide to Advertising on Streaming TVVuori ClothingThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.
