Lifetime Gross Profit Per Customer

Answer

Alex Hormozi dedicates an entire chapter to defining and explaining Lifetime Gross Profit (LTGP) as the superior business metric over LTV.

Source: 11. Lifetime Gross Profit LTGP | $100M Lost Chapters Audiobook on The Game with Alex Hormozi.

Top episodes

1. 1. 11. Lifetime Gross Profit LTGP | $100M Lost Chapters Audiobook

   The Game with Alex Hormozi

   Alex Hormozi dedicates an entire chapter to defining and explaining Lifetime Gross Profit (LTGP) as the superior business metric over LTV.

2. 2. LTV vs CAC: The Ratio That Runs Everything | Ep 889

   The Game with Alex Hormozi

   Explains the critical relationship between LTV (as Gross Profit) and CAC, explaining why gross profit is the metric that truly scales businesses.

3. 3. 5 Things I Just Learned After 14 Years of Business | Ep 846

   The Game with Alex Hormozi

   Alex shares lessons from 14 years in business, highlighting the shift from measuring lifetime revenue to lifetime gross profit.

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