Alex Hormozi breaks down Lifetime Gross Profit (LTGP), calling it the 'arms race of business' and explaining why it's the core metric for growth.
Alex Hormozi breaks down Lifetime Gross Profit (LTGP), calling it the 'arms race of business' and explaining why it's the core metric for growth.
Alex explains the LTV:CAC ratio, clarifying that 'Lifetime Value' should be calculated as Gross Profit to determine how much you can actually reinvest.
An exploration of essential investing and business concepts, featuring a practical walkthrough of calculating LTGP based on customer retention and margins.