11. Lifetime Gross Profit LTGP | $100M Lost Chapters Audiobook

The Game with Alex Hormozi · with Alex Hormozi · November 14, 2025 · 5 min

Summary

This episode of "The Game with Alex Hormozi" focuses on Lifetime Gross Profit (LTGP), a critical metric for ecommerce businesses to understand. It covers how to acquire more customers, maximize profit from each, and foster long-term loyalty, moving beyond short-term transactions to sustainable growth by maximizing customer value.

Key takeaways

• Implement strategies to accurately calculate and track LTGP, ensuring all relevant costs are factored in.
• Develop strategies to increase profit per customer, such as optimizing product bundles, upselling, and cross-selling.
• Invest in customer retention initiatives to extend customer lifespan, directly impacting LTGP.
• Analyze the relationship between LTGP and Customer Acquisition Cost (CAC) to ensure marketing and sales efforts are profitable in the long run.

Themes

Topics covered

Episode description

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Frequently asked about this episode

What does this episode say about finance & fundraising?

Implement strategies to accurately calculate and track LTGP, ensuring all relevant costs are factored in.

What does this episode say about customer retention?

Develop strategies to increase profit per customer, such as optimizing product bundles, upselling, and cross-selling.

What does this episode say about subscriptions & ltv?

Invest in customer retention initiatives to extend customer lifespan, directly impacting LTGP.

What does this episode say about analytics & attribution?

Analyze the relationship between LTGP and Customer Acquisition Cost (CAC) to ensure marketing and sales efforts are profitable in the long run.

Listen

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