Explores behavioral triggers in email and SMS to automate messaging based on customer actions, focusing on increasing CLV through perfectly timed sequences.
Explores behavioral triggers in email and SMS to automate messaging based on customer actions, focusing on increasing CLV through perfectly timed sequences.
Klaviyo VP Jen Kessler discusses how to unify customer data to orchestrate automated lifecycle journeys and overcome fragmented tech stacks to build profitable growth.
Focuses on standing out in crowded inboxes by using behavioral data and lifecycle marketing tactics to drive engagement rather than just increasing volume.