The Operators dive into brand equity, specifically discussing how licensing functions as a strategic lever for expanding a brand through partnerships and new products.
The Operators dive into brand equity, specifically discussing how licensing functions as a strategic lever for expanding a brand through partnerships and new products.
Literie founder Erica Werber discusses building a business through hyper-specific candle scents and strategic brand partnerships involving royalty-based product models.
Uri Weinberger explains how brand licensing allowed him to scale a business to 7 figures within months by leveraging existing brand recognition in new international markets.