AskThePods › The Glossy Podcast › What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins KrugSummary This episode delves into Abercrombie & Fitch's
Key takeaways A strong partnership starts with a clear vision and mutual understanding of goals between both brands. Leverage major tentpole events (like the Super Bowl) for amplified visibility and engagement around your partnership. In-stadium activations, co-branded collections, and fashion shows can effectively integrate a fashion brand into the sports world. Strategic partnerships can significantly evolve a brand's public perception and reach new demographics. Measuring partnership success should go beyond sales, encompassing brand sentiment, reach, and engagement. Themes brand & content influencer & creator
Topics covered Episode description On the Glossy Podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. This week, we're talking about the Super Bowl. With the biggest American sporting event of the year happening this weekend, Jill sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch. Since August, Abercrombie has been the "official fashion partner of the NFL." But what does that mean exactly? Krug was part of the initial pitch meeting between Abercrombie and the NFL when the partnership was first struck and she's been involved as it has expanded to include fashion shows, more collections and in-stadium events.
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