Licensing Deals

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Connor MacDonald and Cody Plofker break down how they structure content flywheels using micro-creators and TikTok Shop affiliates.

Source: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic on Marketing Operators.

Top episodes

1. 1. Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

   Marketing Operators

   Connor MacDonald and Cody Plofker break down how they structure content flywheels using micro-creators and TikTok Shop affiliates.

2. 2. E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

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   Aaron Paul, founder of Paul Street, discusses how leading DTC brands like Onnit and HelloFresh leverage affiliate marketing and sophisticated deal structures.

3. 3. The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom

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   Lily Comba shares her journey building influencer programs through a performance lens, focusing on how to structure deals that drive revenue.

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