Licensing Deals

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An exploration of how DTC brands use partnership ads on Meta to reach new audiences and improve performance.

Source: How We're Reaching New Audiences on Meta with Partnership Ads on Marketing Operators.

Top episodes

1. 1. How We're Reaching New Audiences on Meta with Partnership Ads

   Marketing Operators

   An exploration of how DTC brands use partnership ads on Meta to reach new audiences and improve performance.

2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   A breakdown of ecommerce CRO testing frameworks, including discussions on brand partnerships and out-of-home strategies.

3. 3. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   A guide to incrementality testing and spend planning for Q4, featuring insights on brand partnerships.

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