Leveraging Media Appearances

Answer

Jessy Klein-Fofana of LaRue PR explains how to build a consistent media presence and create strategic 'media moments' to keep a brand in the headlines.

Source: Creating Media Moments with A PR Expert on Shopify Masters.

Top episodes

1. 1. Creating Media Moments with A PR Expert

   Shopify Masters

   Jessy Klein-Fofana of LaRue PR explains how to build a consistent media presence and create strategic 'media moments' to keep a brand in the headlines.

2. 2. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie discusses building media strategies for major outdoor brands and leveraging the reach of media professionals through PR and product gifting.

3. 3. Winning Customer Trust: PR Strategies for Ecommerce Success | Gloria Chou | Bonus Episode

   Honest Ecommerce

   PR coach Gloria Chou explains how to win customer trust through media wins and find creative angles to pitch journalists for grassroots coverage.

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