Honest Ecommerce
· with Gloria Chou
· December 26, 2024
· 34 min
Summary
For ecommerce brands struggling with escalating ad costs and algorithm changes, this episode makes a compelling case for PR as a high-leverage alternative. Gloria Chou, an award-winning PR strategist, demystifies the process, making media visibility accessible and actionable for even small businesses. Ecommerce operators will learn how to build trust and drive sales through earned media, offering a sustainable path to growth beyond paid channels.
Key takeaways
Shift marketing spend. With paid ads becoming increasingly cost-prohibitive, reallocate budget and effort towards DIY PR to secure features in gift guides and product roundups.
Adopt the CPR Pitching Method™. Focus your media outreach on being Credible (demonstrate expertise), Personal (tailor to the journalist), and Relevant (connect to current trends/reader needs).
Prioritize long-term relevance in pitches. Craft evergreen content ideas that can be recycled across different seasons and resonate beyond immediate news cycles to maximize media coverage.
Leverage affiliate opportunities via shopping guides. Actively pursue inclusion in editorial shopping guides that offer affiliate linking, turning earned media into direct revenue.
Brainstorm creative angles with AI. Utilize AI tools to generate innovative product pitch ideas and connect your offerings to trending topics and broader narratives, giving journalists fresh story material.
Themes
brand buildingcustomer trustmedia relationspr for ecommerce
On this bonus episode of Honest Ecommerce, we have Gloria Chou. Gloria is an award winning small biz PR coach and host of small business PR podcast, making PR accessible for all founders everywhere.
We talk about aligning PR strategies with ecommerce goals, finding creative angles for product pitches, advocating yourself in a competitive PR landscape, and so much more!
Frequently asked about this episode
What does this episode say about brand building?
Shift marketing spend. With paid ads becoming increasingly cost-prohibitive, reallocate budget and effort towards DIY PR to secure features in gift guides and product roundups.
What does this episode say about customer trust?
Adopt the CPR Pitching Method™. Focus your media outreach on being Credible (demonstrate expertise), Personal (tailor to the journalist), and Relevant (connect to current trends/reader needs).
What does this episode say about media relations?
Prioritize long-term relevance in pitches. Craft evergreen content ideas that can be recycled across different seasons and resonate beyond immediate news cycles to maximize media coverage.
What does this episode say about pr for ecommerce?
Leverage affiliate opportunities via shopping guides. Actively pursue inclusion in editorial shopping guides that offer affiliate linking, turning earned media into direct revenue.
What does this episode say about brand building?
Brainstorm creative angles with AI. Utilize AI tools to generate innovative product pitch ideas and connect your offerings to trending topics and broader narratives, giving journalists fresh story material.
