Legacy Brand Digital Transformation

Top 3 podcast episodes answering this question on AskThePods · digitizing legacy brand operations.

Answer

Mars, Inc. executives discuss using composable commerce to modernize the M&M'S brand experience across digital and physical touchpoints.

Source: How M&M’S Sweetened the Digital Experience with Composable Commerce on Retail Remix.

Top episodes

  1. 1. How M&M’S Sweetened the Digital Experience with Composable Commerce

    Retail Remix

    Mars, Inc. executives discuss using composable commerce to modernize the M&M'S brand experience across digital and physical touchpoints.

  2. 2. MillerKnoll's VP of E-Commerce Shares a Look Into its Digital CX Technology

    Total Retail Talks

    The VP of E-Commerce at MillerKnoll discusses the digital transformation of their collective of heritage design brands.

  3. 3. Designer Norma Kamali on how the pandemic 'fast-forwarded' her 50-year-old brand

    The Glossy Podcast

    Fashion designer Norma Kamali shares how she modernized her 50-year-old brand through digital technology during the pandemic.

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