How M&M’S Sweetened the Digital Experience with Composable Commerce
Retail Remix
· with Kyle Barz
· December 23, 2024
· 35 min
Summary
Mars, Inc. embarked on a significant digital transformation for M&M’S, leveraging composable commerce to enhance their e-commerce experience and in-store activation. This episode details how composable technology empowers businesses with agility, accelerates innovation, and enables teams to quickly respond to new opportunities. It provides a blueprint for large brands looking to modernize their digital presence and provides actionable insights for ecommerce operators looking to implement similar strategies.
Key takeaways
Composable commerce allows for rapid innovation and adaptation to new business opportunities by breaking down monolithic systems into flexible, interchangeable components.
Implementing agile processes alongside composable technology is crucial for large-scale digital transformations to ensure quick iterations and successful deployment.
The M&M'S transformation demonstrates how focusing on the end-to-end customer journey, from online experience to in-store activation, can lead to a cohesive and enhanced brand experience.
Lessons learned from piloting digital initiatives on one brand (M&M’S) can be effectively applied to other brands within a larger enterprise, streamlining future transformations.
Strategic partnerships with technology experts are vital for successful digital transformations, providing specialized knowledge and accelerating implementation.
Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all. During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success; How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands. RELATED LINKSSee the original case studyLearn more about ValtechLearn more about MarsConnect with Casper and Kyle on LinkedIn]]>
Frequently asked about this episode
What does this episode say about shopify & ecommerce platforms?
Composable commerce allows for rapid innovation and adaptation to new business opportunities by breaking down monolithic systems into flexible, interchangeable components.
What does this episode say about retail & omnichannel?
Implementing agile processes alongside composable technology is crucial for large-scale digital transformations to ensure quick iterations and successful deployment.
What does this episode say about dtc strategy?
The M&M'S transformation demonstrates how focusing on the end-to-end customer journey, from online experience to in-store activation, can lead to a cohesive and enhanced brand experience.
What does this episode say about brand & content?
Lessons learned from piloting digital initiatives on one brand (M&M’S) can be effectively applied to other brands within a larger enterprise, streamlining future transformations.
What does this episode say about shopify & ecommerce platforms?
Strategic partnerships with technology experts are vital for successful digital transformations, providing specialized knowledge and accelerating implementation.
