Ramiro Velasco discusses entering the Latin American market, focusing on local shopping habits and challenges for foreign brands.
Ramiro Velasco discusses entering the Latin American market, focusing on local shopping habits and challenges for foreign brands.
Ramiro Vlasco provides a blueprint for Amazon sellers to enter the Mexican market and discusses the history of marketplaces like Mercado Libre.
Levi's SVP of Latin America discusses the brand's DTC strategy in the region and how consumer behavior differs from the US market.