Ramiro Velasco discusses the growth of eCommerce in Mexico and Latin America, focusing on local shopping habits and market entry for foreign brands.
Ramiro Velasco discusses the growth of eCommerce in Mexico and Latin America, focusing on local shopping habits and market entry for foreign brands.
Ramiro Vlasco shares a blueprint for Amazon sellers to enter the Mexican market and discusses the regional influence of marketplaces like Mercado Libre.
Levi's SVP of Latin America discusses the brand's DTC strategy and the unique cultural nuances of the Latin American consumer compared to the US.