An Amazon Seller's Blueprint For the Mexican Market with Ramiro Vlasco
Firing The Man
· with Ramiro Vlasco
· December 19, 2023
· 40 min
Summary
Ramiro Vlasco, a veteran Amazon expert and co-founder of Go Advance, shares his blueprint for Amazon sellers to enter and thrive in the Mexican market. He highlights Mexico's macroeconomic strengths, growing digitalization, and increasing consumer purchasing power, positioning it as a prime opportunity for businesses looking to expand beyond the US. This episode is a must-listen for Amazon sellers eyeing international expansion and long-term growth.
Key takeaways
Explore the Mexican Amazon marketplace to capture 10-15% additional sales volume compared to your US sales, accounting for product-market fit.
Leverage Mexico’s strong macroeconomic environment, including a robust peso and growing purchasing power of the middle class, for favorable market entry and sustained growth.
Understand that Mexico is a cash-based economy and utilize local payment solutions, such as cash payments at corner stores for Amazon orders, to cater to a broader customer base.
Consider near-shoring manufacturing to Mexico to mitigate supply chain issues and capitalize on the growing trade relationship between Mexico and the US.
Strategize for long-term investment in the Mexican market to dominate as digital shopping and trust in e-commerce platforms continue to grow exponentially.
The Mexican market saw a 140% growth in traffic from 2021 to 2022, indicating rapid adoption and a significant opportunity for early entrants.
Picture this: a Mexican engineer turned marketing guru, who's also a seasoned Amazon seller, sharing his insights on cracking the Mexican market. That's exactly what you're in for as we welcome our guest, Ramiro Vlasco, to the show! Ramiro's unique journey from the world of engineering to the echelons of Amazon entrepreneurship is sure to inspire. His remarkable acumen, coupled with his Mexican roots, positions him as the perfect guide to offer invaluable insights into the potential of the Me...
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Explore the Mexican Amazon marketplace to capture 10-15% additional sales volume compared to your US sales, accounting for product-market fit.
What does this episode say about supply chain & operations?
Leverage Mexico’s strong macroeconomic environment, including a robust peso and growing purchasing power of the middle class, for favorable market entry and sustained growth.
What does this episode say about finance & fundraising?
Understand that Mexico is a cash-based economy and utilize local payment solutions, such as cash payments at corner stores for Amazon orders, to cater to a broader customer base.
What does this episode say about dtc strategy?
Consider near-shoring manufacturing to Mexico to mitigate supply chain issues and capitalize on the growing trade relationship between Mexico and the US.
What does this episode say about amazon & marketplaces?
Strategize for long-term investment in the Mexican market to dominate as digital shopping and trust in e-commerce platforms continue to grow exponentially.
