Hosts discuss how they set goals, the limitations of attribution, and specific KPIs for driving growth in ecommerce brands.
Hosts discuss how they set goals, the limitations of attribution, and specific KPIs for driving growth in ecommerce brands.
Explores holistic retention strategies and the key performance indicators (KPIs) required to measure and drive customer lifetime value.
A deep dive into attribution and measurement, focusing on data stacks and how to use analytics for decision-making.