Kpi Ownership

Answer

A deep dive into how ecommerce brands set growth goals, handle attribution limitations, and establish KPIs.

Source: E027: How We Set Goals, Attribution Limitations and KPIs for Growth on Marketing Operators.

Top episodes

1. 1. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   A deep dive into how ecommerce brands set growth goals, handle attribution limitations, and establish KPIs.

2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   Discussion on A/B testing frameworks and how frequent performance reporting improves decision quality and ownership.

3. 3. Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

   Marketing Operators

   Connor Dault discusses onboarding as a CMO and building a culture of incremental thinking within a high-performing team.

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