Jordan Gordon shares how to optimize Klaviyo by focusing on high-performing segments and retention marketing to drive the majority of email revenue.
Jordan Gordon shares how to optimize Klaviyo by focusing on high-performing segments and retention marketing to drive the majority of email revenue.
Covers Klaviyo's lifecycle marketing, data-driven segmentation using CDP capabilities, and the implications of Shopify's investment in the platform.
A guide on using Klaviyo as a foundational CRM for e-commerce to increase customer lifetime value through personalization.