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165. What Does Shopify’s Investment Mean for Klaviyo + Other Cool Updates

eCommerce Badassery · with null · September 20, 2022 · 14 min

Summary

This episode breaks down Shopify's significant $100 million investment in Klaviyo and what it means for ecommerce businesses, particularly Shopify Plus users. It covers Klaviyo's new role as the official recommended email partner for Shopify Plus, new platform features from Klaviyo's Fall 2022 product update, and predictions on how this alliance will shape the ecommerce marketing landscape. Operators will gain practical insights into leveraging these advancements for email marketing strategy and customer retention.

Key takeaways

Themes

shopify & ecommerce platformsemail & smscustomer retentionai & automation

Topics covered

shopify klaviyo investmentklaviyo shopify plus partnershipklaviyo fall 2022 product updatesemail marketing automationcustomer lifecycle marketingecommerce platform integration

Episode description

You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers. In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement. What You’ll Learn New + Updated features from Klaviyo My predictions for what the investment means Episodes Mentioned 141. Klaviyo Updates from June 2022 http://ecommercebadassery.com/141 Read the Full Transcript eCommerceBadassery.com/165 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for a

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Shopify's $100M investment makes Klaviyo the official email partner for Shopify Plus, signaling tighter integration and strategic importance for merchants.
What does this episode say about email & sms?
Klaviyo's Fall 2022 product updates introduce new features, enhancing email marketing capabilities for ecommerce businesses.
What does this episode say about customer retention?
The episode offers predictions on how the Shopify-Klaviyo alliance will impact the ecommerce marketing tech stack and competitive landscape.
What does this episode say about ai & automation?
Leverage Klaviyo's enhanced capabilities to optimize customer lifecycle marketing, personalization, and automated workflows.
What does this episode say about shopify & ecommerce platforms?
Understand the strategic implications of this partnership for your email marketing stack and how to best utilize the evolving features of Klaviyo.

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