Explores Klaviyo as a foundational CRM for e-commerce, focusing on increasing Customer Lifetime Value through targeted marketing and personalized communication.
Explores Klaviyo as a foundational CRM for e-commerce, focusing on increasing Customer Lifetime Value through targeted marketing and personalized communication.
Analysis of email and SMS marketing performance data from 150,000 brands, covering current trends and automation revenue.
A deep dive into marketing measurement, covering marginal analytics, incrementality, and budget reallocation for D2C brands.