A deep dive into how media buyers are navigating Facebook and Google Ads following the iOS 14.5 rollout, focusing on tactical shifts.
A deep dive into how media buyers are navigating Facebook and Google Ads following the iOS 14.5 rollout, focusing on tactical shifts.
Explores the massive data signal loss (up to 40%) caused by iOS 14.5 and how it affects ecosystem ROAS and attribution.
Triple Whale's CMO discusses the long-term 'debacle' of the 2021 iOS changes for ecommerce merchants and the shift in advertising analytics.