A deep dive with media buying experts on how Google and Facebook ads have changed specifically following the iOS 14.5 update.
A deep dive with media buying experts on how Google and Facebook ads have changed specifically following the iOS 14.5 update.
Discusses the massive data signal loss (up to 40%) caused by iOS 14.5 and how it affects ecosystem ROAS and attribution.
Focuses on regaining campaign targeting power and lowering ad costs in the post-iOS 14 privacy environment.