Ios 14.5 Impact On Advertising

Answer

Eric Seufert, a lead expert on the post-iOS 14 advertising landscape, discusses measurement strategies and navigating Meta's challenges in the current signal-loss era.

Source: Why Great Marketers Think Like Data Scientists, with Eric Seufert on Marketing Operators.

Top episodes

1. 1. Why Great Marketers Think Like Data Scientists, with Eric Seufert

   Marketing Operators

   Eric Seufert, a lead expert on the post-iOS 14 advertising landscape, discusses measurement strategies and navigating Meta's challenges in the current signal-loss era.

2. 2. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   Focuses on setting KPIs and goals amidst attribution limitations and the need to measure incrementality in a modern marketing environment.

3. 3. E002: Creative Testing, Content Creation and Ad Performance Analysis

   Marketing Operators

   Explores how to analyze ad performance and engineer signals to overcome modern advertising hurdles on platforms like Meta.

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