Explores using Zero Party Data to thrive in a post-iOS 14 world where third-party tracking is blocked and customer acquisition costs are rising.
Explores using Zero Party Data to thrive in a post-iOS 14 world where third-party tracking is blocked and customer acquisition costs are rising.
A deep dive into the launch of iOS 14.5, the App Tracking Transparency framework, and how eCommerce brands can survive the tracking changes.
Discusses the aftermath of the iOS 14.5 rollout, focusing on signal loss and how to measure ecosystem ROAS in a privacy-first environment.