Kate Davidson Hudson discusses Vêtir, a smart shopping app that enables 'shoppable runways' at New York Fashion Week, blending retail technology with traditional fashion shows.
Kate Davidson Hudson discusses Vêtir, a smart shopping app that enables 'shoppable runways' at New York Fashion Week, blending retail technology with traditional fashion shows.
Danny Parisi and Alison Bringé analyze fashion month data to identify which brands successfully used digital channels and data-driven strategies to maximize engagement.
This review covers high-tech fashion innovation, including Balenciaga’s use of Apple Vision Pro and unique experiential marketing stunts by brands like Coperni.