New York Fashion Week Edition: Editor-turned-entrepreneur Kate Davidson Hudson on bringing shoppable runways to NYFW
The Glossy Podcast · with Kate Davidson Hudson · September 8, 2024 · 28 min
Summary
Kate Davidson Hudson, founder of Vêtir, discusses how her smart shopping app is revolutionizing New York Fashion Week by making runways shoppable. Vêtir uses AI and personal stylists to offer personalized selections from luxury brands, bridging the gap between high fashion and accessible luxury. The episode highlights the strategic importance of integrating digital and physical retail experiences, including Vêtir’s new storefront for IRL styling appointments.
Key takeaways
Vêtir's 'smart shopping' app integrates AI-powered personalization, curated selections from personal stylists, and direct feeds from luxury brand partners to create a unique shopping experience.
The concept of "shoppable runways" is enabled by Vêtir, allowing consumers to immediately purchase items seen during Fashion Week, drastically shortening the consumption cycle.
Vêtir blends digital convenience with tangible luxury through its physical storefront in Hudson Yards, offering a space for in-person styling appointments.
Kate Davidson Hudson's background as a fashion editor and street style icon provided her with deep insights into fashion trends and consumer desires, which were instrumental in Vêtir's development.
Launching innovative tech solutions during high-profile events like NYFW can create significant buzz and establish a brand as a leader in fashion retail innovation.
Themes
ai & automationretail & omnichannelbrand & contentdtc strategy
Kate Davidson Hudson is among the utmost Fashion Month experts, having experienced the shows from a variety of perspectives — as a fashion editor, a street style star and, now, a retail company founder and CEO. In March, Davidson soft-launched Vêtir, which she describes as a “smart shopping app.” It allows users to shop via an AI-powered personalized selection of styles based on their app interactions, a selection of styles populated by a personal stylist or a feed featuring the newest products from Vêtir’s luxury brand partners, among other capabilities. Vêtir recently opened a storefront in NYC’s Hudson Yards where its partner stylists and their clients can meet for IRL styling appointments. Before Vêtir, Davidson Hudson co-founded Editorialist, providing personal shopping services to luxury shoppers. And earlier in her career, she spent nearly a decade as an accessories editor at publications including Elle and Harper’s Bazaar. A fashion show regular throughout her career, she has also earned a reputation as a street-style photographer darling.
On the latest Glossy Podcast, Davidson Hudson discusses her Fashion Month experience and the importance of her attendance at fashion shows today. She also discusses how Vêtir is enabling shoppable Fashion Month runways and what inspired the company’s latest event, held on the first night of New York Fashion Week.
Throughout New York Fashion Week, from September 6-11, check back for more daily podcast episodes featuring influential fashion insiders, from editors to designers.
Vêtir's 'smart shopping' app integrates AI-powered personalization, curated selections from personal stylists, and direct feeds from luxury brand partners to create a unique shopping experience.
What does this episode say about retail & omnichannel?
The concept of "shoppable runways" is enabled by Vêtir, allowing consumers to immediately purchase items seen during Fashion Week, drastically shortening the consumption cycle.
What does this episode say about brand & content?
Vêtir blends digital convenience with tangible luxury through its physical storefront in Hudson Yards, offering a space for in-person styling appointments.
What does this episode say about dtc strategy?
Kate Davidson Hudson's background as a fashion editor and street style icon provided her with deep insights into fashion trends and consumer desires, which were instrumental in Vêtir's development.
What does this episode say about ai & automation?
Launching innovative tech solutions during high-profile events like NYFW can create significant buzz and establish a brand as a leader in fashion retail innovation.
