Explores the 'tipping point' of influencer marketing, addressing its effectiveness versus the growing criticism and backlash regarding authenticity and bot usage.
Explores the 'tipping point' of influencer marketing, addressing its effectiveness versus the growing criticism and backlash regarding authenticity and bot usage.
A solo episode with Nik Sharma discussing brand awareness, affinity, and the risks of brand perception going awry during campaigns.
Discusses navigating business obstacles and handling customer or market backlash when implementing strategic changes.