Influencer Marketing Authenticity

Answer

Digitas CEO Amy Lanzi discusses how influencers are reshaping advertising through authenticity and trust-based connections.

Source: How influencers are changing advertising with Digitas CEO Amy Lanzi on Decoder with Nilay Patel.

Top episodes

1. 1. How influencers are changing advertising with Digitas CEO Amy Lanzi

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses how influencers are reshaping advertising through authenticity and trust-based connections.

2. 2. Understanding Influencer Product Seeding

   The Unofficial Shopify Podcast

   Learn how influencer product seeding can build organic brand advocacy by focusing on community and genuine relationships.

3. 3. Joe’s Jeans' Jennifer Hawkins on collaborating closely with influencers

   The Glossy Podcast

   Joe’s Jeans' Jennifer Hawkins explains why influencer collaborations must 'make sense' and feel genuine to the consumer.

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