Hannah Fleming of Carve Designs shares how to double LTV using loyalty programs, direct mail, and CTV without using discounts.
Hannah Fleming of Carve Designs shares how to double LTV using loyalty programs, direct mail, and CTV without using discounts.
Explores underrated retention channels like direct mail combined with email and SMS to drive revenue and customer value for DTC brands.
Focuses on improving the 'second order' rate to boost CLTV, moving beyond basic 30-day reminders to behavior-based timing.