EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert
Send It! · with Jimmy Kim & Chase Dimond · July 1, 2025 · 40 min
Summary
This episode breaks down how to leverage email, SMS, and direct mail in a unified retention strategy for ecommerce. It emphasizes turning high-level ideas into actionable plans and building automated campaigns around revenue generation, not just message volume. Expect practical tools and templates to audit your current retention setup and optimize customer journeys.
Key takeaways
Integrate email, SMS, and direct mail into a single, cohesive retention strategy to maximize customer touchpoints and impact.
Utilize audit worksheets and journey maps to identify gaps in your current retention efforts and streamline customer paths.
Build automated campaigns that prioritize revenue generation and customer lifetime value (LTV) over simple message sends.
Regularly test and optimize your retention flows across all channels to ensure they are driving tangible results and adapting to customer behavior.
Focus on creating useful, value-packed content in your newsletters and communications to maintain subscriber engagement and trust.
Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That ConvertHere's what we're diving into:- Why direct mail works better now than it did 10 years ago- How to identify high-value segments worth mailing- The best timing + messaging strategies across all 3 channels- Real examples of email/SMS/direct mail hybrid flows- Personalization tactics that go beyond “Dear First Name”- Attribution tips and how to prove lift from direct mailThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit<
